Finding 01+47%
Warm palette · driver of CTR
Creatives in the warm (orange/red) band outperform cool-toned by +47% CTR across both cold and warm audiences.
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Report · GM-0847
AI Creative Audit
Executive summary
Your creative account at a glance.
Across 28 active creatives over the last 90 days, Adlenz identified three repeatable winner patterns driving the majority of lift — and a pair of loser patterns quietly draining budget.
72
out of 100
Ads analyzed
28
Total spend
$184,500
Avg CTR
2.14%
Range
90 d
Finding 02+31%
UGC + question hook
Unscripted UGC that opens with a direct question drives +31% CTR and 2-hour faster spend ramp.
Finding 03+22%
Product-centered composition
Product occupying 40–55% of frame consistently beats lifestyle-heavy shots on CPA by 22%.
Winner patterns
What your best ads have in common.
Attributes shared by your top-performing 20%, ranked by lift on the metric that moved the needle most.
palette · warm+47% CTR
Seen in 14 of 28 creatives · avg score 82
Orange / red-biased creative with warm gradient backgrounds. Likely driver: emotional warmth + stronger contrast against IG feed.
hook · question+31% CTR
Seen in 9 of 28 · avg score 79
First 2s opens on a direct question — "Still using plastic bottles?" — before product reveal.
format · UGC_raw+28% CTR
Seen in 7 of 28 · avg score 81
Raw, handheld creator footage with no overlay graphics. Cheapest to produce, highest measured ROAS.
comp · product_40-55%+22% CPA
Seen in 11 of 28 · avg score 76
Product occupies 40–55% of frame, rule-of-thirds weighted. Clear focal hierarchy.
text · overlay_under_15%+18% CTR
Seen in 13 of 28 · avg score 74
Text overlay stays under 15% of frame; avoids algorithm penalty and keeps product visible.
cta · shop_now+15% ROAS
Seen in 18 of 28 · avg score 72
"Shop Now" outperforms "Learn More" for your SKU set. Intent is high by the time users tap.
Loser patterns
What to stop doing.
Patterns dragging down the account. Cut these from new creative briefs first.
palette · cold_blue−38% CTR
Seen in 6 of 28 · avg score 42
Cold blue / grey-biased creatives consistently underperform warm and neutral tones.
text · overlay_over_25%−29% CTR
Seen in 4 of 28 · avg score 38
Heavy text overlay (>25%) crowds product and triggers Meta's text-in-image penalty.
emotion · neutral−21% CTR
Seen in 5 of 28 · avg score 44
Flat / neutral emotional tone fails to thumbstop. Needs excitement, curiosity or fomo.
Performance matrix
Attributes vs. metrics.
Every attribute Adlenz detected, cross-tabbed against CTR, CPA and ROAS. Green beats account average; red trails.
| Attribute | Samples | CTR | CPA | ROAS | Δ vs. avg |
|---|---|---|---|---|---|
| palette · warm | 14 | 3.12% | $5.10 | 3.9× | +47% |
| hook · question | 9 | 2.80% | $5.80 | 3.4× | +31% |
| format · UGC_raw | 7 | 2.74% | $5.90 | 3.3× | +28% |
| comp · product_centered | 11 | 2.61% | $6.20 | 3.1× | +22% |
| text · overlay_15% | 13 | 2.52% | $6.70 | 2.9× | +18% |
| cta · shop_now | 18 | 2.47% | $6.90 | 2.8× | +15% |
| emotion · excitement | 8 | 2.30% | $7.10 | 2.6× | +7% |
| duration · 15s | 10 | 2.18% | $7.40 | 2.4× | +2% |
| emotion · neutral | 5 | 1.68% | $9.80 | 1.7× | −21% |
| text · overlay_25%+ | 4 | 1.52% | $10.90 | 1.5× | −29% |
| palette · cold_blue | 6 | 1.33% | $12.40 | 1.3× | −38% |
Top creatives
Your eight strongest assets, tagged.
Each card shows the score, headline attributes and real performance. Hover a tag to see how it correlated in aggregate.
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Creative briefs
What to make next.
Four prioritized briefs, each engineered from the patterns above. Hand these straight to your creator, agency or in-house team.
Brief 01 · high priority
Warm-palette UGC, question hook, 15s
+47% proj. CTR
A direct-to-camera UGC opener asking “Still drinking out of plastic?” Cut to product reveal in warm natural light, one on-screen price callout under 15% of the frame, “Shop Now” CTA.
Format
9:16 · 15s video
Palette
warm · #E8724A bias
Hook
direct question · 2s
Talent
creator · handheld
CTA
Shop Now
Est. production
$450–$900
References in your account
cr_0847
cr_0688
cr_0733
Brief 02 · medium priority
Split-screen demo, problem framing
+28% proj. CTR
Top: the problem, filmed in cool tones. Bottom: your product solving it in warm light. End with single-word CTA on brand color.
Format
9:16 · 12–15s video
Hook
visual problem · 1s
Talent
optional · hands-only
CTA
Shop Now
Brief 03 · quick win
Price-anchor static, urgency stamp
+19% proj. CTR
Product-forward static, price anchored with "Today only" stamp top-left. Warm background, product 45% of frame.
Format
4:5 static · 4 variants
Palette
warm · low-sat BG
Overlay
<15% of frame
CTA
Shop Now
Brief 04 · test
Founder-to-camera, no overlay
+12% proj. CTR
Founder, handheld, natural light, 15–20s, zero overlay text. Close on product in hand.
Format
9:16 · 15–20s
Palette
natural · warm bias
Overlay
none
CTA
Learn More (test)
Next steps
Your two-week plan.
Shippable sequence — in order — so you spend the next fortnight making creatives your data says will win.
Ready to run your own?
Ship the ads your data says to ship.
Your first audit runs in minutes. Plug in Meta, keep your morning coffee hot, leave with a plan.